NEWS BRIEF: New deal with Atlanta Falcons, Atlanta United to focus on community impact

Lends support to ‘generational growth’

Falcons United Southwire
Photo credit: Courtesy Falcons, ATL United, Southwire
One of North America's leading wire and cable producers has announced a partnership with the parent company of Atlanta United and the Atlanta Falcons. Southwire is teaming up with AMB Sports and Entertainment, part of the Arthur M. Blank Family of Businesses that controls both teams as well as Mercedes-Benz Stadium. The deal means Southwire will sponsor “education and training that leads to employment opportunities and job success” and lend “support for generational success and growth,” according to a press release. The agreement begins during the 2022 Atlanta United season and extends into 2024 for both teams. prnewswire.com